Data-Driven Opportunity Discovery Roadmap Brand Activation
A Strategic Shift
Rightsizing CX across digital avenues
The recent years have experienced customers and prospects demanding “faster and real-time” answers and experiences from brands.
To address this CMOs need to activate responsive and real-time communication channels powered with a forward-looking approach. Overall game plan for the business should be to make the target audience comfortable with personalized experiences.
Focus On Audience Data Driven Insights
Responsive & Agile Communication Actions
Scalable Plan For Personalized Experience Delivery
Eliminating the gap and communicating the value
CMO Decision Spectrum
- Vision & Mission
- Customer Expectations
- Top & Bottom Line
- Tech & Innovation
Mapping the problems with opportunity
The Discovery Phase is about researching, defining the problems, and mapping the opportunities. Here, opportunities encompass the business, its purpose, its product/service, the marketing function, and how its value proposition is communicated to the end customers.
Streamlining the discovery effort outcomes
Once discovery phase defines what the business wants to achieve, the marketing roadmap will help to communicate the team’s overall strategic direction and align the framework around an integrated plan through Brand Storytelling, Integrated Marketing Communication, Creative-Tech Transformation.
Arming CMOs with a marketing arsenal
Through research and insights that identify upcoming trends and market changes, TALKD enables CMOs to reach new heights and create value for the organization. CMOs face the following challenges and can tackle them with us – an extended delivery arm of consulting and creative output.
Adapting and optimally leveraging their MarTech engine
Lack of in-house resources for integrated marketing efforts
Linking the gap between the logical and creative side of marketing