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UI Design Formula
From pain points to powerful products
There’s only but a thin line between UX and UI, and while defining the user journey is critical, UI design isn’t to be ignored either.
While designing interactions that are human-centric are at the core, it’s also important to keep in sync with the latest design trends. Innovation is the other focus area, with designers bringing new experiences across products and interfaces. Given the acceleration of digital solutions lately, the right UI design, can make a lasting impact.
Our way of enabling human-centric UI design
Understanding user expectations is the key to creating the most relevant results. A design thinking workshop with stakeholders and end-users, reveals insights on user personas, pain points, product purpose, interactions, etc.
Information collected in the discovery phase helps hypothesize personas, interaction waypoints, and pave the steps for design iterations.
In design phase, designers take the tangible steps to realize the desired experiences, designing interfaces/ unique screens/pages. This involves:
- Creating prototype &
- Design specifications
UAT is mostly working in an agile mode, in tandem with design to streamline iterations at the end of the design process, reducing the time to implement those feedbacks. What helps is the evaluation of factors like user-friendliness, flexibility, etc., during the design.
After implementing all the feedback, the final product is delivered to the client with UI elements, recommendations for the development team, illustrative guidelines, and other brand identity elements when required.