Thoughts Stories Expertise Expressions

Value-add Expertise:

Human-centric fact finding, visualization of the right questions, requirement-specific data points, etc. isn’t achievable by automation. Experts differentiate this journey with empathy and a clear understanding of the client objective.

DIY In-house Studies:

In house DIY projects with short and crisp surveys, and leveraging machine-based research tools, to streamline the data collection process. This helps to guage the market experience, buyer persona, shifting consumer behaviour, etc. – all of which being crucial to actualize the a well-planned lead nurturing process.

Objective Clarity:

Understanding the business, its purpose, products/services, etc. becomes important before identifying the target market and consumer expectation study.

• Stakeholder Onboarding Sessions
• Understanding Business Goals, KPIs, And Strategic Roadmap
• Mapping And Analyzing All Available Datapoints

Visitor Success :

The frontend design must convey the intent of the business and at the same time it should delight the viewer.

Eliminating poor performance and poor design aspects is the key to get visitor attention and leads to engagement.

Performance :

Portal/application interface loading speed must be optimized to provide a positive UX. It becomes necessary to identify the performance roadblocks in terms of back-end scripts,heavy visuals, font-load, etc.

Aesthetics:

Frontend is not only about UX and functionality but also about the design aesthetics. Interface design can be enhanced through design-thing driven visuals, color scheme, typography, animations and interactive layouts.

• Once the deal is sealed, we let your teams take over and let you do what you do best. Talkd ensures the right tone is set for the client as they trickle through the sales funnel and embark on their customer journey.
• We approach this maneuver of the prospect journey with grace to ensure a smooth sales-to-service transition experience.

• The bottom line is to be in the room with the right people. We focus on getting you in touch with the decision-makers of the prospect companies and empower your sales team to finish the work.
• The experience we have garnered over the years enables us to equip your sales team by preparing customized scripts and marketing collaterals.

• Keeping the sales pipeline flowing is one thing, but clogging it with poor-quality leads can do more harm than good.
• After careful market scrutiny, we launch campaigns to tap prospects who have buying intent. We implement robust strategies to attract leads from every nook of the world.

• Periodically exploring the market dynamics and changes in consumer expectations to adjust programs
• Ensuring the buyer journey doesn’t end at a one-time purchase
• Focus is on long-term brand engagement rather than product purchase or service consumption

• Nurturing the target audience leveraging a well-planned inorganic strategy
• Leverage relevant call to actions, product demonstrations, service instances to further credibility
• Focus is on generating a potential audience trigger

• Positioning client as a thought leader in their core offerings and value proposition
• Creating brand and product awareness through relevant online channels and digital campaigns
• The intent is to bridge the awareness gap and fix perception bias

An Insight To Analyze The Database For Identification Of Improvements

Create better sales funnel, know your win/ loss rates, do sales predictions, track KPIs, and much more.

Track your lead behaviour to understand whether they are really interested to collaborate with you.

Development of reports so that you can compare past performance with the present and redefine your strategy if necessary.

In-depth analytics to help you sell smarter, better, and faster.

Reinforcing Business Relationship With Your Future Customers

Personalized marketing campaigns for prospective customers to interest them in your business.

Segmentation of the customer database and identifying each segment’s pain points to run the campaigns that engages them.

Identifying your ideal buyer persona so that the marketing efforts can attract leads that a good fit for your product or service.

A Strong Support To Keep Your Database Up-To-Date

A well maintained CRM to improve your company’s customer service by providing accurate and valuable information for your sales team.

A better insight to dedicate your valuable time and energy to engage and attract qualified leads.

Increase your profits by making your sales team more effective and productive by preventing incomplete, unreliable, and inaccurate data.

One of the most significant equation for the success of sales is having a strong and capable team that’s in sync with your business goals and offerings, connecting them to the audience in a unified sales voice, but in a personalizing the same for qualified results. Here, your team can be equipped or we become your extended team.

It’s not about a setting a portioned budget for lead generation and accordingly working towards strategies that will suite it. It’s about having a clear idea of the best-fit strategies to reach your target audience and find a win-win budget allocation aligned with organization’s goal.

With personalization of outreach being a strong mantra of sales enablement success, it’s important to identify and understand the right audience. This calls for discovery of the right universe who needs your offering and what are the channels that work best to reach out. Your lead-gen strategy gets tailored accordingly.

Requirements:

i.e. defining the overall project objective based on the stakeholder interviews and the high-level problem statement.

We orchestrate outbound campaigns on research data to resonate with the relevant audience, inbound to get noticed, besides leveraging CRM to continuously nurture customer relationships.

Our Three Pronged Approach

Lead Generation –

a window to reach qualified leads with personalized campaigns and appointments

CRM Management –

from Salesforce to SAP – optimally leveraging CRM tools for nurturing prospects

Demand Generation –

everaging the power of digital ads PPC to Adwords, supported with right keywords that help you stand out

Design Thinking enabled UX research and UI design are the foundation to empathize with customers and continuously deliver business value. We help orgs embrace this under a flexible approach, enabling the to enrich customer centric innovation and design capabilities.

The Way We Deliver This

Models – flexible engagements that are structured based on the user pain points and assessment of the project need – be it a new product turnkey, an experience augmentation, or a continued collaboration to enrich experience design.

Simplicity is the mantra when assessing, crafting, or redefining service design and product ecosystems. We consider multiple touchpoint, analyse interactions, re-invent existing and define new experiences.

Capabilities That Ease Simiplification

UX Design – re-imagine experiences with innovation and creating of prototypes, led by design-thinking and UAT to ensure validated product/service designs.

UI Design – defining and crafting the overall design and the interaction touchpoint considering customer’s motivations and shifting expectations. 

We consider all plausible criteria, discovering data points, and developing buyer intent specific lead lists – pillared on a thorough and validated approach that aligns business goals to the target universe expectations and buying cycles.

The Program That Pans It All

Strategy –

our foundation to enrich your sales pipeline – universe discovery and detailed reports on buyer demographics and market firmographic data. We follow it up with detailed profiling of the target audience to support inbound campaigns and outbound sales pitches.

Today, to generate and drive business value, leaders need to have a design-thinker’s mindset. We enable leaders in this journey, exploring challenges and opportunities with users as the focal point. Taking a step ahead we infuse creative thinking to arrive at market-defining ideas.

Mapping This Into Action

Strategy – architected with human-centric experiences at the core and design thinking as a pivot. The end goal is a design-led strategy a transforming products, offerings, processes, even the entire enterprise.

Reading the subtle sales signals from tools that capture buyer intent data, we operationalize strategies that engage with the buyer at the right time, with the right approach.

Mapping This Into Sales Process With

Strategy –

crafted with a commercially viable plan that leverages the buyer persona and actions to outline a systematic sales engine via a playbook, support with sales enablement tools, and set up a capable team at arm’s length empowered with the above.

Every CMO needs an extended team for marketing enablement. A hybrid of varied expertise – analysts, storytellers, creative minds, and problem solvers – available at a short notice and supporting with assets

Our Role As Your Extended Arm:

Websites – creating user-centric design with a story that connects with your brand value and the target audience

Only a fraction of the content from a brand evokes customer reaction – due to a growing inconsistency between the brand’s message and their packaging through advertising and PR.

We Eliminate This Disconnect With:

Branding – telling your story through digital experiences with a human-centric approach

Along with the creative part, the tech front has to have strong pillars to hold everything up and we develop what they call as flawless websites. With through testing and smooth migration, we promise to you a hassle free experience with an error less product.

When we say modern, we refer to a website that connects with the right audience and delivers the right value to them. We design and prototype the website with an intent of creating an unforgettable experience which will not just help you convert the customer but also strengthen your positioning in the market.

Every business has a website and so does your competitors but, no successful business can exist digitally without a professionally designed website with a personalized experience and modern web design. Your website should be your story teller.

The secret of creating the most relevant end results lies in the amount of effort spent in understanding the requirements. With our Discovery Workshops and Design Thinking approach, we make sure to stamp out all the nuances and focus on key areas where your website needs to have an impact.

CMO Support to accelerate the operational efficiency and be abreast with the changing MarTech

Roadmap to activate, implement, transform your Marketing Function

Discovery of the problem, the gaps and opportunities in the marketing function

Creating a perfect blend of Data Analysis and Creativity is the crux of marketing strategy. Our 3 steps approach crafts the link between the business strategy and the marketing strategy.