Integrated Marketing – Communication & Design
Great Content to Better Branding.
Websites - Branding - Content Creation - Decks - Production Design - Videos
Bespoke Communication and Design set the footprints to better CX and customer retention. To achieve this, we merge the science of design and messaging and the art of creative storytelling to map well-researched branding, SEO-rich content, and creative visuals across visible touchpoints – website, presentations, videos, collaterals, etc.
Websites
With 75% plus audience associating a brand’s credibility with its website, your’s should be staring with ‘empathy’ and driving an impact for visitor traction. We deliver this on, expectations and trends discovery, positioning, and developing the site on personalized experiences and a story that will hook the core audience. Quality checks for responsiveness, back-end reliability, etc. on the technical front ensures we deliver an error-free website.
What We Do
Discovery & Research –
to focus on key areas where your website needs to have an impact.
Positioning & Storytelling – backed by data-driven research and competitor study, wrapped in a storytelling approach.
Designing & Developing – aligned with brand guidelines and converging trends and best practices in development.
Testing & Migration –
a robust system of responsiveness and bug testing followed by seamless migration support.
Where We Do It
- Corporate Website
- Product Website
- eCommerce Portal & Platforms
- Dedicated Landing Pages
Branding
Disruption is breaking yesterday’s practices of brand building, and companies are feeling the urge to be noticed faster, connect with their customers better, and do it within the window of the current restrictions.
Implementing the same, we start with the basics – a detailed study of the brand, product/services, perceptions, etc. We work from there to establish brand value and identity, craft brand collaterals, optimize channels, and tailor desired experiences across touchpoints.
Branding Touchpoints
- Brand Setup
- Design System
- Brand Development
- People & Culture Branding
- Brand Revamp
Content Creation
Relevant and keyword-rich content marketed through the right communication channels hit the right attention span of the target audience. However, it’s paramount to get this mix right.
Crafting, channeling, and governing a stream of useful and re-usable content – guided by a strong content strategy is the answer. Our team realizes this in an SEO-driven content plan, continued management of the content lifecycle, execution, and promotion to meet business objectives.
Presentation/ Decks
Sales Deck to Product Demos – the higher objective of presentations may be defined, but no two decks are the same. We approach every deck with a clean slate to define the flow, the story, and purpose-based messaging. The last mile is visual design excellence capturing the brand’s identity and the presenter’s desired journey.
What We Do
- Sales Deck
- Corporate Deck/Brand Deck
- Product Deck/Demos
- Investor Pitch Deck
- Event Specific Decks
Production Design
Ninety percent of the information processed by our brain is visual. No surprise that well-designed marketing materials make a good first impression and speak volumes. Be it core assets like corporate brochures, product flyers, or event-specific signages and collaterals – our design desk works like an extension of your marketing team.
Design Desk To-Dos
- Product kit
- Creative Assets
- Merchandise Design
- Brochures
- Banners
- Booth design
Videos
To tell your story in moving frames, we dive deep into the object in focus – a product, your brand, or a message from your visionaries. We start with need analysis and a script that’s grounded to the business goal. A story gets weaved in the messaging and storyboarding, produced by experienced videographers to life.
What We Do
- Corporate Videos
- Product Demo
- Intro Videos and Teasers
- Thought Leadership Videos
- Social Media Videos
