Integrated Marketing –
Great content to better branding. Seamless website to presentations. Crafting experiences across touchpoints.
Websites - Branding - Content Creation - Decks - Production Design - Videos
The science of SEO rich content, branding, and visual design meets creative storytelling in our approach across visible touchpoints.
1. Discovery & Research
Engaging into thorough analysis of our client’s business, target customers, and competitor actions and strategy – leveraging design thinking practice.
2. Branding & Positioning/Design System
Research data points the way to brand positioning or creation of design system – or both for the purpose of consistent communication and creative design.
3. Content/Visual Storytelling
SEO best practices helps build content that rank on search engines, and visual design that adds to the reader/audience delight and engagement.
Websites
Crafting the end-user experience begins with discovery. Understanding the goals and defining the exact problem is the key to formulating a customer-centric UX strategy, involving problem definition and user research workshops, competitive analysis, user journey mapping, etc. Our expertise in website designing and development ensures that these insights are translated into an intuitive and engaging online experience.
Discovery & Research –
To focus on key areas where your website needs to have an impact.
Positioning & Storytelling –
Backed by data-driven research and competitor study, wrapped in a storytelling approach.
Designing & Developing –
Aligned with brand guidelines and converging trends and best practices in development.
Testing & Migration –
A robust system of responsiveness and bug testing followed by seamless migration support.
Where We Do It
- Corporate Website
- Product Website
- e-Commerce Portal & Platforms
- Dedicated Landing Pages
Branding
Disruption is breaking yesterday’s practices of brand building, and companies are feeling the urge to be noticed faster, connect with their customers better, and do it within the window of the current restrictions.
Implementing the same, we start with the basics – a detailed study of the brand, product/services, perceptions, etc. A branding and creative agency, we work from there to establish brand value and identity, craft brand collaterals, optimize channels, and tailor desired experiences across touchpoints.
Branding Touchpoints
- Brand Setup
- Design System
- Brand Development
- People & Culture Branding
- Brand Revamp
Content Creation
Relevant and keyword-rich content marketed through the right communication channels hits the right attention span of the target audience. However, it’s paramount to get this mix right.
We offer creative business solutions to help you craft, channel, and govern a stream of useful and reusable content – all guided by a strong content strategy. Our team realizes this in an SEO-driven content plan, continued management of the content lifecycle, execution, and promotion to meet business objectives.
Presentation/ Decks
Sales deck to product demos – the higher objective of presentations may be defined, but no two decks are the same. We approach every deck with a clean slate to define the flow, the story, and purpose-based messaging. The last mile is visual design excellence capturing the brand’s identity and the presenter’s desired journey.
Design Desk To-Dos
- Sales Deck
- Corporate Deck/Brand Deck
- Product Deck/Demos
- Investor Pitch Deck
- Event Specific Decks
Production Design
Ninety percent of the information processed by our brain is visual. No surprise that well-designed marketing materials make a good first impression and speak volumes. Be it core assets like corporate brochures, product flyers, or event-specific signages and collaterals – our design desk works like an extension of your marketing team.
Design Desk To-Dos
- Product kit
- Creative Assets
- Merchandise Design
- Brochures
- Banners
- Booth design
Videos
To tell your story in moving frames, we dive deep into the object in focus – a product, your brand, or a message from your visionaries. We start with need analysis and a script that’s grounded to the business goal. A story gets weaved in the messaging and storyboarding, produced by experienced videographers to life.
What We Do
- Corporate Videos
- Product Demo
- Intro Videos & Teasers
- Thought Leadership Videos
- Social Media Videos
