UX Led Development – Strategy & Research

User Research Workshops.
Rightsizing UX Strategy.
User Experience at the Core of Everything.

Discovery & Design Thinking - Content Strategy - Sales Playbook - GTM

A value-driven UX-led growth strategy calls for discovering the user expectations and pain points, backed up by design thinking workshops. Supported in-depth user interviews and user research helps to outline a well-laid UX strategy and user journey. Ultimately, products, services, and even business processes generate enhanced experiences throughout the customer and employee journey.

Considering all touchpoints and user interactions in UX analysis.
Simulations and validations against business cases to make a concrete study.
Incorporating Design Thinking into UX audit to create a more compelling analysis.


Without understanding the current user problems, rightsizing a UX Strategy is like swimming in the dark. A discovery phase grounded on the principles of UX is the answer to turn the tide.

Crafting the end-user experience begins with Discovery. Understanding the goals and defining the exact problem is the key to formulating the customer-centric UX strategy, involving Problem Definition and User Research Workshops, Competitive Analysis, User Journey Mapping, etc.

Design Thinking

Based on the execution of the data from research, competitive analysis, and human-centric interactions, we conduct design thinking exercises for the end-users to map their desired action in the best way possible. In the same phase, we also ideate in-house the possibilities to address user problems based on a design-thinking approach.

Design Thinking Workshop Highlights

  • Understanding of users in multiple focus groups, their problems, and the impact
  • Dive into the roots of the problem and the window of opportunities
  • A shared vision to list the business objectives and identify ways to achieve the outcomes

Branding Strategy

A different route from the conventional branding approach, Branding workflows in UX involves empathetic design thinking that goes into designing every product/offering that a customer experiences during the buyer journey.

Under this process, discovery sessions shed light on the product/service experience touchpoints. We strategize to combine UX-best practices and human-centric workflows with the desired business goals and implement them to deliver superior CX at every interaction in this touchpoint.

User Research

Having objective clarity from Discovery, planning the user research framework and the right technique is the key. With the questions to be answered identified, UX research is factored on the same, and the resources and timeline.

The common practices leveraged by our team involve a mix of User Interviews and Focus-group sessions. The approaches help us to have a wider context as the starting point and work towards asking the right questions to understand user perspective and detail the same to invest time in due analysis with the team.

Key Datapoints From User Research Sessions

  • Detailed insights into how a user is perceiving the product
  • What are the user-assigned key attributes of the product
  • The problems they are experiencing
  • The navigation journey of the user

User Journey

To identify the right UX waypoints, it’s fundamental to visualize the relationship of an end-user with the product, over time and through varied channels. A user journey is the ultimate guide to understanding this relationship.

We build a complete sense of the end user’s experience through a user journey map. The detailed analysis of the user research forms our base as we build a user persona, track the touchpoints, build scenarios and user interactions, sketching the journey on user intent.

Business Analysis

Throughout UX research and design lifecycle, business analysis is crucial for end-product marketability and its increased life. To this end, BA presents a stream of information and feedback flow, between the user and the team.

Capable business analyst work in tandem with our UX team members to align business goals and user expectation fulfillment. They take the product ownership from the business side, setting the requirements that meet the business objective and GTM milestones.

Focus Areas for Business Analyst

  • Business planning around the product
  • Market research and product-specific research
  • Focus on business requirements and milestones
  • GTM planning
  • Usage analytics reports post-launch

Step Into Design Thinking Defined User Journeys