Human-centric UX Analysis UX Workshops User Journey Service Design

Rightsizing UX Steps

With design thinking and innovation at the centre

Products, services, and even business processes need to generate experiences and enhance them throughout the customer and employee journey. Today, defining these experiences right across every business touchpoint and user interaction will call for stakeholder’s adoption of design thinking. For teams crafting a human-centric UX strategy, this will encompass more than a combination of technical aspects, empathy, and user rules. They will have to consider the latest trends, besides innovating in-house, to strategize experiences that truly connect.


Analysts will have to consider contactless and virtual experience touchpoints in their analysis.

Improvements in collaboration platform experiences with remote working becoming mainstream.

Incorporating AR technology and applications into UX strategy to create more compelling experiences.


Four cornerstones as strategy catalysts

Identifying a value-driven UX-led growth strategy calls for discovering the user expectations and pain points, besides understanding the client, their offerings, and the business. User interviews, simulations, workshops – and there’s a well-laid UX strategy architecture created. Subsequent simulations and validations against business cases enable the team to iterate the plan and seamlessly incorporate it into the enterprise strategy.


Identification to experience architecture – mapped perfect


Crafting the end-user experience begins with Discovery. Understanding the goals and defining the exact problem is the key to formulate the exact customer-centric UX strategy, that involves Problem Definition and User Research Workshops, Competitive Analysis, User Journey Mapping, etc.

Design Thinking

Based on the execution of the data from research, competitive analysis, and human-centric interactions, we conduct design thinking exercises for the end-users to map their desired action in the best way possible. In the same phase, we also ideate in-house, the possibilities to address user problems based on a design-thinking approach.

Service Design

Designing service workflows involves empathetic design thinking that goes into designing every step that a customer goes through during the customer journey. We strategize to combine information elements, human elements with the desired business goals and implement them to deliver ultimate customer value, not only through the services offered, but also through the way it is delivered.

Case Study

Real-world success stories

Design thinking led enterprise roadmap

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