Integrated Marketing – Performance Marketing
Outbound Engagements & CRM.
Better Inbound Tractions.
Driving RoI In Customer Decision Journey.
ABM - Subscriber Management - Prospecting & Profiling - Lead Generation - Nurturing - Appointment Setup - Linkedin Network Building - Events & Webinar - Analytics & Metrics
End-to-end online marketing and advertising programs go a long way in building value in your consumer’s journey, driving new acquisitions, conversions, engagements, and retention. We enable this journey with the right mix of outbound (for that direct connection) and inbound (for credibility establishment), leading to desired revenue and RoI from consumer intent.
A Strong Foundation To Serve End To End
Account Based Marketing
What happens when your marketing and sales functions are in complete sync? You will experience a focused growth strategy, personalizing buyers’ experiences across targeted high net-worth accounts.
Our engagement starts with strategic account planning, often leveraging a sales playbook to ensure ABM alignment between sales and marketing teams. We discover, target, attract, and engage high-value accounts, with personalized outreach based on the plan, analyzing outcomes, and iterating for the best RoI.
Streamlining Account Based Marketing
- Understanding of users in multiple focus groups, their problems, and the impact
- Dive into the roots of the problem and the window of opportunities
- A shared vision to list the business objectives and identify ways to achieve the outcomes
Streamline the lifecycle of your prospects and customers in the sales funnel, keeping them engaged with your brand and influencing their purchase decisions. Our experts help you ensure a consistent experience in engaging with subscribers across CRM and Martech channels. We start with meaningful segmentation of your subscriber base, followed up with tailored multichannel communication, leveraging the team’s multifaceted subscription management tool/martech platform expertise.
Prospecting & Profiling
When done right, prospecting is the fastest accelerator of conversions and deal closures. Yet, it’s the process many sales teams find the most challenging, having difficulty in tracing buyer intent.
We refine enterprises’ prospecting approach, profiling the ideal customer personas and categories. Accordingly, we discover the target market and the best means to connect to these ideal prospects. We back this up with personalized communications and engagements, with a faster TAT to connect and convert leads.
Lead Generation has always been about being at the right place at the right time. We address the requirement and demands by offering solutions that match user expectations and pain points – at the right moment.
Keeping the sales pipeline flowing is one thing, but clogging it with poor-quality leads can do more harm than good. After careful market scrutiny, we launch campaigns to tap prospects based on the ideal prospect profile and their buying intent. Our personalized outreach attracts qualified leads, fuelling the sales pipeline.
Practices that Differentiate
- Consulting to bridge the gap in the demand generation process
- Creating brand awareness and reaching Sales Qualified Audience
- Personalized messaging and meaningfully crafted inorganic outreach to generate traction
- Inorganic Adword and PPC campaigns and ad groups for better digital outreach
Guiding leads to conversions means navigating an increasingly complex and digital world, and traditional cold-calling isn’t the answer for faster conversions. A 360-degree outreach to continuously engage with the prospect is essential for them to notice your product/offerings.
However, keeping them invested and interested calls for a broader strategy that seeds trust and strengthens customer relationships. Modern approaches leveraged by our team center on personalized communication and targeted content for every step of a prospect’s journey in the sales funnel.
Events & Webinars
Post the pandemic, the world of events and webinars is a hybrid of digital, physical, and phygital programs. Having digital into the mix makes it all the more important to have the right kind of buzz and footfall in your event. We tackle this on two fronts – marketing and personalized outreach. While digital creates the desired visibility on social media channels, targeted outreach to event attendee profiles ensures that you have a list of registered attendees.
We refine prospecting approach, profiling the ideal customer personas and categories. Accordingly, we discover the target market and the best means to connect to these ideal prospects. We back this up with personalized communications and engagements, with a faster TAT to connect and convert leads.
Outreach to Encourage more Registrations
- Personalized email invitations for your webinar and event registrations.
- Higher email open rates, click-through rates, and ultimately more event and webinar registrations.
- Social Media Marketing and boosted campaigns, creating the online buzz
Analytics & Metrics
Create better sales funnel, know your win/loss rates, do sales predictions, track KPIs, and much more. Track your lead behavior to understand whether they are really interested to collaborate with you. Development of reports so that you can compare past performance with the present and redefine your strategy if necessary. In-depth analytics generated by our team help you to help you sell smarter, better, and faster.